Scoring and grading
Behaviour scoring and profile grading agreed with sales, with automatic hand-off at the right threshold.
🧲 Account Engagement (Pardot)
B2B nurture that hands sales warmer leads
Account Engagement, still called Pardot by most people, is at its best when marketing and sales agree on what a good lead looks like. We help you define that, then build the scoring, nurture programs and alerts that put it into practice.
Salesforce
Account Engagement (Pardot)
A good fit for
- B2B companies on Sales Cloud
- Marketing teams sending nurture emails
- Sales teams that want fewer, better leads
7+ years
building and fixing CRM systems
4.99 rating
from 969 reviews on Fiverr
Top 1%
of talent on Upwork
🧰 What we do
What we do on Account Engagement
Engagement Studio
Nurture programs that branch on clicks, form fills and fit, instead of one email blast for everyone.
Forms and landing pages
Pardot forms or form handlers on your own site, with progressive profiling and spam protection.
Connector setup
Salesforce connector, field sync rules and campaign influence so reporting works in both systems.
Sales alerts
Real-time alerts and tasks when a prospect visits pricing or opens a key email.
Campaign reporting
Multi-touch campaign influence and pipeline reports that show what marketing contributes.
🗺️ How we work
Plan, build, then stay with you
Every Account Engagement project starts with a short call and a written scope. You know what will be built, by when and for how much before any work starts.
We learn how your business really works, then map out a CRM roadmap that fits your goals, your team and your budget.
What you get
- Discovery workshop
- Process and data audit
- Roadmap with a clear quote
Setup, data migration, automation and integrations, configured so your team spends less time on admin and more time with customers.
What you get
- Configuration and data migration
- Automation and integrations
- Testing and a smooth go-live
Training, improvements and ongoing support after go-live, so your system keeps up as your business grows.
What you get
- Team training and how-to videos
- Reports and dashboards
- Ongoing admin and support
🔗 Integrations
Account Engagement connected to the rest of your tools
- Sales Cloud
- Google Ads
- WordPress forms
- Zoom webinars
- Slack
🧭 Related
You may also need
💬 FAQ
Account Engagement questions, answered
Something else on your mind? Ask us on a free call.
Yes. Salesforce renamed Pardot to Marketing Cloud Account Engagement. The product and most of the features are the same.
Yes. Form handlers let your existing forms send data to Account Engagement while keeping your design.
Both handle B2B nurture well. Account Engagement fits teams whose sales process already lives in Salesforce; HubSpot fits teams that want marketing and CRM in one product.
Yes. We review which activities actually lead to deals and rebuild the model with your sales team.